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NUITEQ's multi-touch technology emphasizes the beauty of Porsche

NUITEQ's multi-touch technology emphasizes the beauty of Porsche

Singapore / Skellefteå, Sweden – April 4, 2011 – NUITEQ®, the award winning multi-touch technology company, announced today that its innovative multi-touch system was used to emphasize the beauty of the Porsche brand in Singapore.

Following a record year in sales performance in 2010 with 403 vehicles and excellent January 2011 sales of 84 cars, Stuttgart Auto had yet another reason to celebrate; this time with the unveiling of the sporty 911 Carrera GTS.

The Ritz Carlton, Millenia Singapore was the location where 500 guests were treated to the unveiling of this latest addition to the Porsche Stable of supercars. Alongside the stunning exhibit, NUITEQ’s Multi-touch System was chosen as one of the main marketing mediums of this phenomenal piece of engineering excellence.

Image: Gina Toh, NUITEQ Asia's Marketing Manager together with Christer Ekberg Managing Director Porsche Asia Pacific

"Our platform not only facilitated Porsche in its showcase of their entire collection, but was also able to demonstrate to the users; collaborative interfaces which allows seamless operations between applications - from interactive car configuration; to video and pictorial montages; to interactive games.", said Gina Toh, NUITEQ's Marketing Manager for Asia.

Harry van der Veen, NUITEQ's CEO mentioned: "We are really glad to showcase Snowflake to this daring and dynamic group of individuals. Porsche drivers demand Power; Speed and Control, traits which are what one can draw from our Multitouch Systems as well. The attendees of the launch lauded the innovative interface on our screens which enabled them to manoeuvre through data and information with such ease.”

Snowflake which is well known for its high level of customizability, is worldwide being used in a wide variety of industries including Public Spaces, Education, Entertainment, Exhibition/Events, Real Estate, Museums, Retail -stores and shop windows, Interactive advertisement, Digital signage and other industries.

Want to use multi-touch technology as a marketing medium for your products to differentiate yourself from the competition?
Get in touch with NUITEQ here and we'll explain how we can help.