NUITEQ®, the award winning multitouch software developer, announced that it will sponsor legendary local ice hockey club Skellefteå AIK, the Swedish ice hockey champions of last season 2012/2013, during this upcoming season 2013/2014.
During last season, NUITEQ was proud to sponsor AIK during both the semi finals as well as the finals, especially considering the fact that after 35 years AIK brought home the gold again to Skellefteå, also known as “Guldstad” (Swedish for “Golden city”).
As NUITEQ strongly believes in supporting and investing in local efforts, it has decided for this upcoming season 2013/2014, to sponsor their local heroes during the entire season including the play-offs.
“We were extremely excited to support AIK during last season and we were of course completely ecstatic when we won the Swedish ice hockey gold again after 35 years.”, says NUITEQ’s CEO Harry van der Veen. He continues: “When we started NUITEQ over 6 years ago, we had a dream, to one day be able to sponsor AIK and that dream is now a reality. Its fun and rewarding to see our company brand being visible on Swedish national television as well as from within the entire hockey arena, which is the #1 hotspot for brand exposure within the regional entrepreneurial community. We are looking forward to another cool hockey season up here in the North.”
"We are delighted to have NUITEQ as one of the sponsors for this upcoming season. NUITEQ is one of our creative companies in Skellefteå and we both are helping to put Skellefteå on the map in a positive way. This sponsorship is proof that Skellefteå AIK is a good channel to build and strengthen a trademark.”, says Anna Ersson, Marketing Manager at Skellefteå AIK Hockey.
About Skellefteå AIK Hockey
Skellefteå AIK Hockey is a Swedish professional ice hockey club from Skellefteå, playing in the Swedish Hockey League (SHL; formerly Elitserien), the top-tier league. The team has won the Swedish Championship twice - in 1978 and 2013.